Price your PPV right
For creators unsure how to price pay-per-view content. Enter your subscription price, content type, and audience size — get a suggested range anchored to how top creators actually price.
Start mid-range for the first send. Push the top end for high-intent buyers. Only discount toward the bottom for re-engaging quiet fans.
Bundle 3 items at ~1.8x single-item price. Fans perceive ~40% savings; you earn ~80% more per transaction.
Unread after 24h → soft nudge. Ignored → pause 7 days, then re-pitch a different piece.
- Photo sets ~0.5–1.2× sub price. Short videos ~1–2×. Long videos ~1.5–3×. Customs ~3–8×.
- Free pages: absolute dollar ranges instead of multipliers.
- Small audiences convert at higher price; large audiences convert lower and volume-heavier.
Deeper reading: the upsells section of the pillar guide.
Common questions
How is the suggested range calculated?
We anchor PPV pricing to your subscription price using content-type multipliers commonly used by top creators — photo sets are typically 0.5–1.2x sub price, short videos 1–2x, longer videos 1.5–3x, customs 3–8x.
Should I always price at the top of the range?
No. Test the middle first, use the top end for high-intent buyers, and go below the range only for re-engagement.
What about free-page creators?
For free pages we use absolute dollar ranges anchored to typical creator PPV benchmarks — not multiples of a sub price.
Does audience size matter?
Yes. Smaller, hotter audiences can price higher per unit. Large audiences convert more at lower prices.
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